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What Drives the Price of an LED Display (and How to Compare Quotes)

Why LED display quotations vary so much: pixel pitch, cabinet material, LED brand, power supply, control system, freight and warranty. How to compare two quotes on equal terms.

Why two quotes for the same screen differ by 40%

Two suppliers can quote the same 6 x 3 m P4 screen at prices far apart without either being dishonest. The difference usually sits in five places, and knowing them lets you compare quotes on equal terms instead of on the headline number.

The five cost drivers

DriverCheap versionBetter version
Pixel pitchCoarser pitch, fewer LEDsFiner pitch, more LEDs and more driver ICs
LED and driver brandUnbranded lamps and driversNamed lamps (e.g. Nationstar, Kinglight) with datasheets
Power supplyGeneric supply, shorter lifeMeanwell or equivalent, higher efficiency and MTBF
CabinetSteel or thin plastic, heavierDie-cast aluminium, tighter tolerance, better cooling
Control systemBasic sending card, no redundancyNova / Colorlight with backup and calibration
Freight and packingQuoted loosely or excludedStated clearly with trade term and packing
Warranty and sparesVerbal, no poolWritten warranty and a stocked spares kit

Always compare on the delivered, installed scope

A quotation is only comparable when the scope matches. Check that both quotes state: the trade term (FOB, CIF or DDP), what packing is included, whether the control system and sending card are in the price, whether spare modules are included, what the warranty covers and for how long, and whether installation or commissioning support is part of the deal. A lower FOB price with freight and control excluded is often the more expensive option.

Where money is genuinely saved

Questions that separate suppliers

Budget planning

For budgeting, treat the display as roughly 60–70% of the project cost. Steel structure, installation, power supply work, rigging and freight make up the rest, and they vary far more between sites than the screen itself does. Ask for a quotation that separates the screen, the packing and the freight so you can see each part.

Send us your screen size, viewing distance and destination country. You will get a quotation that states the cabinet count, the trade term, the packing and the warranty in writing — so it can be compared line by line.

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